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Howdy Barb!

It would be great to see some emotion and personality in the site – for example the graphic with the 3 faceless people is quite confronting/unfriendly. Real people might win people over.. as we all like to know who we’re dealing with.

At the very least perhaps an illustration with faces/smiles?

Tapping into the emotions you want to make your customer to feel, for example “relief” might be one – now, how can you demonstrate this on your site?

Good luck! :)