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Have a read of this: http://casmccullough.com/why-content-marketing-could-save-your-business/ and this: http://casmccullough.com/how-content-marketing-helps-brands-connect-with-social-consumers/. They might help you gain an understanding about how content marketing can help you generate leads and sales. Buying leads is not something I recommend but permission-based marketing, where you build a relationship with potential clients over time can be very effective at helping you generate leads. All the best!