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Zava Design, post: 158160 wrote:
I’m actually not worried about being “right”, I’m more concerned with what case studies and previous examples indicate. And they do point to design and user experience being fundamental to a successful online purchase process

Of course. I’m certainly not arguing any different. People forget this and argue the platform rather that the UX and design.

I have seem some awful BigCommerce, Shopify, Magento, Woo etc etc and I’ve seen some awesome designs from the same platforms.

There is a range of great eCommerce solutions available, how the site owner uses them is up to them.

My point? Lets stop arguing platforms and start encouraging site owners to provide an awesome shopping experience for their clients. However they do it.