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I discovered this by accident, when I moved a site (new) to a cloud platform that was tracking page hits internally, down to the individual IP addresses of the computers hitting it. It just so happened I was collaborating with some people on content and new where they were (state and city) and the exact times they were viewing the site and the pages they were on. It all tallied on the server stats … just happened to look at the Google analytics page for the same site (easy to pick because hit no’s were low). The states and cities were wrong, the operating systems were wrong, and so were the page flow numbers.
This made me check it regularly against my own server stats, the error factor was consistently high.
Googled around a bit, and got a bit of a shock at how common this can be.
I still use it, but don’t rely on it.
Thank you very much for the info.
Now i believe Google Analytics data not that accurate too.
Google claim that they are not using Google Analytics data for website rankings.
Always good to know there are no technical issue with the website.
Thank you for your support.
Have a lovely weekend
