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First, I would be using the no competing advertising as a selling point for the service, rather than an upsell – you will shoot yourself in the foot for repeat business if you ever did promote 2 competing services side by side.

Have you considered the time involved in walking 5,000 homes? The reason the leaflet distribution companies employ people on a piece rate is because it would be so expensive on an hourly basis – don’t think that just because other companies have issues with staff, you will too.

There are a number of sites that offer documents/contracts etc. but you might find that with your specific product, you basically need to re-word it anyway. What exactly do you want the contract to cover – assuming you receive payment upfront, the only terms would be around artwork, timeframe, delivery guarantees and so on – it does not need to be overly complex – if you collect the money and can quantify you have provided the service you said you would, you should be fine