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Defiantly a niche product which is perfect!!
Facebook advertising would be the perfect place to market this product as you can specify your target audience and your ad would only appear in chosen demographics.
Try sporting clubs also. Pre-record a message and post one to each club… They then could sell it to their members and make a profit..,
I think a you tube video would also work well. If you do a funny one as suggested above, it could go viral.
I agree that being creative like your product is the best marketing strategy.