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MatthewKeath, post: 183210 wrote:
Now, to Embalm. First the donkey in the room. Embalm is what happen to dead people.

I ask my beautiful partner what she thinks when I say Embalm Skincare. Her response? Dead people. Like the product is not natural and full of chemicals.

Change the name. I cannot see Embalm ever catching on as a premium product.

TLDR: The name Embalm is about death. Should look to change the name to make business viable.

Melanie, this is probably your No.1 issue right here.
It was my very first thought when I saw your website name, preparing dead people for a funeral, not good.
Every Google response comes up with something similar – To treat (a corpse) with preservatives in order to prevent decay.

You need to take action to change your website/business name today.