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Dave Gillen – Former FS Concierge
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Hi Jenny,

You’ve used the following – “produce results”, “steps to success”, “successful” but what are the success/results you’re offering? What would it look like? This is where I’d be focusing with the title.

e.g. I could promise someone surfing success, but that could mean different things to different people. “How to become a world champion surfer” or “How to stand up on a surfboard in 3 hours” will really speak to two different types of customer. But “Surfing Success” is so broad, it probably won’t speak to either.

Hope that gives you some ideas for more brainstorming :)

Dave