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Dave Gillen – Former FS Concierge
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Hi Leisa,

Their job is really to get you traffic, rather than sales (sales are your job ;)), so in preparation for any dispute, I’d put together an analysis of your traffic from before and after you hired them.

You can then present this to them to show the lack of results, and it would be evidence you could present to a third party if you ever wanted to resolve the dispute that way.

So in your analytics, displaying the organic search traffic numbers over time should give you the best view of how they’re performing.

If they are underperforming, this will give you some good ammunition.

Hope that helps for a start.