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Tony Manto
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Hi TJ, you have received some very good advice already, so I guess there is not that much more to say.

I would like to see your site,You mentioned you are getting the hits but not the conversions?

It pointless spending money with SEO and any other type of marketing, if you are not converting them. What is your conversion.???

SEO when you look at it is Search Engine Optimization. In other words its getting people to your site and optimizing the traffic.

I would suggest you need a better conversion strategy.

Have you tried facebook advertising. This is more targeted and more effective that any adwords campaign or SEO.

I agree with Miss Sassy, networking and getting out into your community is also a great form of marketing.

Give talks to your local clubs and associations and watch the new business come in.