Home – New Forums Marketing mastery A Google Ad Words question Reply To: A Google Ad Words question

Y LearnMarketing
  • Total posts: 37

I would suggest to set a frequency capping especially for your remarketing campaigns. You will need to do some testings to see which number is appropriate for your brand. We definitely do not want our potential customers think they are stalked.

If your remarketing campaigns don’t perform well, then maybe add the topic targeting to refine it (keyword targeting is required for all of display network campaigns), so your visitors don’t see your ads on every sites they visit.