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John Romaine
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Greenlife, post: 197403 wrote:
Just to bump this thread – regarding duplicate content, should you avoid duplicate content entirely through your own website? For example, I sell some watches and sunglasses that have the same shape, but come in different colours etc.
Each one has it’s own page – so should the content be quite different for each page, or can I use the same core text for each model?

Always work towards publishing unique content where possible.

For slight product variations, you might be best to use canonical urls.

Especially if you have

mywebsite.com.au/watch&colour=red
mywebsite.com.au/watch&colour=blue
mywebsite.com.au/watch&colour=green

You would set the canonical to mywebsite.com.au/watch/

It simply tells Google, “There’s a whole bunch of these pages that are very similar, but this is the one you should index”

You might want to ask yourself…if the product differences are that minimal, should I really have individual pages for each?