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If asked I say, I run my own independent garden business. I throw in independent as before this everyone assumed it was a Jims, or whatever, and in this business i know that jims and other franbchises have a big cut of the market. There is a big and growing bigger anti franchise clientale out there. the first question i often get when I am called up is do I belong to a franchise, and when I say no, there is a big sigh of relieve.

I never go with self employed, because a lot of people wont take the next step of asking what are you self employed as.