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martin.firth
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You should really look at your usage information to get an accurate picture of what’s going wrong with your site. You can find from Google Analytics

  • How many people visit your site
  • How many leave immediately (bounce)
  • Which pages they visit
  • Which pages people visit immediately before leaving
  • Whether people are using a desktop or mobile

I think that should be your first step. Also, have you ever considered that people might visit your website (an unknown quantity), see you mentioning eBay (a known quantity) and think ‘Oh, I know eBay, I’ll buy them from there’.