Home – New Forums Marketing mastery New Study: 95% of social media posts produced no engagement at all Reply To: New Study: 95% of social media posts produced no engagement at all

#1170698
Zava Design
Participant
  • Total posts: 1,463
Up
0
::
JohnTranter, post: 198113 wrote:
The article seems to have come to a conclusion based on this graph, but it doesn’t actually show a ‘zero’ for less than 95%
No it doesn’t. And who knows how many businesses 5 or 10 “engagements” is plenty for it to be worthwhile. Or how many in the study are personal social media accounts with no friends and/or “marketing” objectives, hence aren’t focusing at all on how “successful” they’re SM posts are and thus on what they’re actually posting.

It’s why I’ll always take “reports” like this with a grain of salt. Nice info to add to the info bank, but in the end personal experience (either first hand or from respected colleagues) within a known context will always supersede some generic report from someone with no clue of the actual objectives and/or results achieved by those measured.