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Prashant Murphy
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Hi Luke

Well done for jumping right in! The best way to learn is to do :)

My main advice would be to know what problem your business solves for your target market and articulate a value proposition based on that. So ‘helping small businesses improve their financial performance’ is a great start.

Then you would build your brand and marketing efforts around that.

I would warn not to get carried away with ‘offering everything’. It is an easy trap to fall in to. For example I am considering dropping web development services in my business and moving purely to graphic design. That is my core business. Find what works for your business based on your experiences with clients. Everything in your business is fluid. You are constantly able to adapt and change and that is your advantage as a small/micro business.

Hope this helps and all the best in your new solo endeavour!

Regards,