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My appologies for my confusion. I see “organic” and “paid” and I assume they are referencing search engine searches.
An article reporting a survey on the topic has just been published:
10 Sep 14: Paid Social Ads Convert More Customers
The article goes on to report paid versus organic for Facebook network conversion rates were found to be 3.1% vs 3%. (Hardly what you’d call a dramatic difference.)
Again we have research that suggests social tends to be a group of media that are more useful for communicating with existing customers rather than attracting new ones.