Home – New Forums Tech talk The current state of the SEO industry and how you can avoid getting burnt Reply To: The current state of the SEO industry and how you can avoid getting burnt

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Byron Trzeciak
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bb1, post: 199822 wrote:
Byron, All good points.

The problem is the client doesnt know or see this, if they get there garden done they can see what has been done, what hasnt been done, often how long someone has been onsite. With SEO they see nothing accept a couple of reports and maybe some additional traffic to their website, oh and that page 1 ranking which SEO companies always promise.

Again, you’re talking about dodgy SEO services. Are you claiming they’re all dodgy regardless of price point?

If you’re only seeing a number #1 ranking for little to no work conducted on your website then I would be asking questions about what was done, even though the damage has likely already occurred. 9/10 websites I work with require:

  • significant on-page SEO
  • need help with the copy of their service pages to correctly address the questions their visitors want answered.
  • need help to create and generate content for their blogs
  • need help to syndicate content across social media websites
  • need help creating stronger call to actions

This is all highly visible.

bb1, post: 199822 wrote:
Don’t get me wrong the charges are valid and correct, its just we are focusing on price. Price does not and never will guarantee quality.

I agree, price doesn’t guarantee quality. I could turn around and charge my services for 100p.m tomorrow and that doesn’t mean they’re crap it just means that I’m wasting my time.

bb1, post: 199822 wrote:
It comes down to how SEO market themselves, at the moment most small business first contact with an SEO company is via a cold call saying that there website could rank higher if you sign up with me.

Wrong, again you’re talking about dodgy SEO. Not one of my client’s has been generated doing it this way. Business owners need to understand this and ignore cold “spam” emails.

bb1, post: 199822 wrote:
I get them everyweek, even though my website already ranks page 1 for the search terms I want it to rank for, and has never had SEO applied, does not have a Blog and ha had no updates for about 3 years. Does that make me a SEO guru, no way known, I’ll stick to my current job. But if I advertised my services showed them my webpages ranking, than I could theoretically charge 1500, I would still be a cowboy.

Price alone does not make good SEO.

I’ve got client’s that all i’ve done is build their website, no content in terms of blogging, and they’re ranking on 10 or more keywords on the first page. That just means you’re likely in a less competitive industry or you’re going over “long tail” keywords which are less competitive.

It’s what we’ve all been saying on here, on-site optimisation can make a huge difference and unfortunately the majority of websites I see have poor website structure and thin content which means it’s unlikely to see any results and you’ve wasted your money with the web design.

I get your point, high price tags don’t equal quality, seen as though you did listen all the way through the podcast you would have heard this

Byron: Yeah, exactly. Well, nobody wants to overpay either. I mean, I know Web design – you can still overpay in Web design and get a bad Web site so just because you’ve got a high price tag that definitely doesn’t justify quality SEO services either.

John: No.

Byron: Just as much as low services don’t necessarily – they don’t necessarily mean that they’re bad SEO maybe just somebody’s pricing themselves really low, who knows, but, yeah, price is not a single factor to determine whether something’s good or bad.

John: No it’s not and you’re exactly right because I’ve worked with clients, in fact I’ve got a couple now that have come to me and said look, we were paying $4000 a month and we got nothing and I’m working with another one. We were paying $2000 a month and our site got penalized. So, yeah, unfortunately I wish I could say differently but it’s not always the case if you get what you pay for.