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John Romaine, post: 199874 wrote:
Focusing on rankings and keywords and providing silly guarantees gives business owners a false sense of security.

YES, you have finally picked up the hint of what I have been saying all along, it is the bigger picture, not just rankings or COST, it is the results.

But, in reallity what is your graph saying pretty graph, and you say it yourself the “potential”, but did it lead to that. You can bring 10,000 extra people to a site, but that will not necesarily end in any additional sales, there are other more important things in play, than just getting people to a website. And thats where a lot of SEO fails, they just go for traffic.

So often on a SEO website you see things like “make more sales” or “increase sales, customer enquiries,leads, traffics, and overall conversions”. Yes SEO can increase traffic, but beyond that there can be no assurance of the rest.