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John Romaine
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At the end of the day, all of this confusing mumbo jumbo that we’re talking about here in this thread is the very exact reason why, when business owners call me to discuss SEO, I never talk about it.

Instead I bring the discussion back to…

“How can we increase your revenue?”
“How can we get you more leads?”
“How can we increase your conversion rates, to get you more customers and make more sales?”

These are the discussions that business owners should be having.

NOT discussions about links.