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Snakeman
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Dear all, thanks for the conversations.
As a semi outsider I found pretty much all the posts very informative.
What the thread has shown is that SEO done properly is not a simple thing a pleb can learn in five mins, which is exactly why many people pay SEO firms to do this for them.
In the end it should be treated as a cost/benefit equation.
If the benefit outweighs the cost, it is clearly worthwhile.
All the best