Home – New Forums Starting your journey Focusing on a niche market rather than the broader market? A good idea? Reply To: Focusing on a niche market rather than the broader market? A good idea?

#1172253
bb1
Participant
  • Total posts: 4,485
Up
0
::

It all depends how narrow your niche is, is the niche really there, and how heavily the bank manager is knocking at your door.

when I started in my current industry, i had a niche I was interested in, but decided that to keep the kids fed, and the bank manager happy I would go for the broader market, than as the niche developed, I would drop the other work, and focus fully on the niche.

well thank goodnes I went broader, as the niche wasnt as productive and lucrative as everyone said it would be. I have now totally dropped that side, and narrowed down on another niche that I found productive, but still picking up the broader market to fill in gaps and in case trends change.

So it really all depends on the niche, and can you afford to just focus there.