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MissSassy
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You need to have a focus – this is because unless you have the marketing budget of Nike you cannot market to everyone.

Forget being everything to everyone and work hard to drill down to your perfect offering that is going to benefit your target market.

When you are getting started you can lose focus and think that you can offer more to a broad market. Just focus on being specific and delivering, if you do a good job the broader market will come anyway.