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Tony Manto
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I think there is an argument for both strategies mentioned. But I do favour the point about it depends on how wide your niche is? You can have multiple strategies within a niche. Lets say your niche is landscaping designs. You can then have a marketing strategy of each niche within the niche.

You can do campaign one month on rock gardens, and then another campaign on artificial lawn.

It comes down to have niche market segments within a niche.