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MSIC-VeritasEng, post: 200404 wrote:
There are always two sides to the coin. Let’s not forget Sir Richard Branson who likes to disrupt niche markets! The right strategy, a marketing budget to match, charisma and an ability to inspire…will take you a long way.

Cheers. Stephen.
http://www.veritascheck.com.au

Thats fine for Richard Branson, if he tackles a niche market throws a few lazy million $ at it, gets untold free publicity from the media who think its great. But at the end of the day if it fails that lazy few million to him is nothing, and he gets up the next day and goes on with life as if nothing happens, and in reality writes it off as a tax loss.

For the rest of us we can have charisma, ability to inspire, but we can’t afford to throw untold money at it.