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JellyChip
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Hi Happytots,

I think I can give you some advice and help. Feel free to message/email me if you want some further advice.

If you’re going to open up a local specialty store you’re going to have to do a little bit of digging / research.

Local Council will definitely help you with a couple of things such as plans for housing / population growth etc in your area. ABS will also help you understand the existing demographic in the area and mix of migrants and ethnicity and also language and population.

You’ll need to understand what kind of demographic you’re after, why would they be attracted to your store, and then do some testing on that demographic.

For example, consumer surveys for that particular demographic and asking some key questions might help you understand a bit more about them. You might want to ask people who are 18-34, females, in a specific postcode.

If you’re interested in that kinda thing, drop me a note and we can talk more.