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Snakeman
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Dear (potential) new business owner, I shall add a few other things you should be doing as well.
Check that your business name is legally available. If someone else is using it, you may have problems down the track.
A friend of a friend recently set up a successful online cosmetics business and following on from a friend’s advice she decided to apply to trademark her name.
It turned out that her name was a well-known Disney character, trademarked already for everything.
In summary she has to start again from scratch under a new name!
There are some good trademarks lawyers and business managers on this site (FS) who can help you if you are out of your depth with IP.
But it is something you should not avoid being familiar with.
All the best