Home – New Forums Marketing mastery Ideas on launching a new brand Reply To: Ideas on launching a new brand

  • Total posts: 20

Hey BiNi,

Building a brand is definitely tough. We’ve recently started to do a little bit of brand building and there’s some key things I think i’ve started to learn along the way and hope these tips will help you.

1. Be clear on what image / perception you want to build

2. Be clear on what your offer is to your end customer

3. Try and drive the brand both emotionally and logically

4. Word of mouth is probably the most powerful yet hardest to measure and create

In terms of your product, have you thought of partnering with other distributors or stores to drive your reach? Are your buyers the parents, or the schools?