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Steve Britt
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I am still working to find an approach to effectively reach out to interested people of my advisory service.
I am wondering about the effectiveness of offering my product/service without the usual licence fee. This means giving the product away for free!!

Will people place any value on the service then if they have not paid for it? Is this a practical way to establish long term relationships for a service?

My issue is that when something has not actually required an investment, then the end user may not give the service the respect or attention it requires.
This is especially needed when a service like Option1 builds its results over a minimum of 6 – 12 months and is not a one hit wonder for the impatient.

We do offer free seminars to gain an understanding for interested types but will free licences work?

Any thoughts out there?

Steve