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iaindooley
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Hey Steve, I think you have to build an audience. You have to bite the bullet and become really good at content marketing. Get an email list happening.

Find out what people who are in your target market are concerned about, write about it, promote it, rank in Google for it, get on social media.

The actual tactics for doing good content marketing are many and varied, but I’d say in terms of strategies it’s a winner for you.

The reason people don’t understand is because they’re not putting in the effort to understand. The reason they’re not putting that effort in is because they don’t trust you.

The reason they’re not buying from you even if they do understand is that they don’t trust you.

The way you gain trust is through Authority. The way you build authority is through publishing.