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Steve Britt
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Thanks Gavin,
I know its about providing the right information to the right people in a manner that will get their interest to move forward.
Your idea of providing explainer videos is a good one and the website does carry a service demonstration video that I have not been highlighting.
I will include this video more prominently as it could be a good step for interested people to view and gain some idea of the intuitive process that our users follow even if they do not fully understand the depth of the Intellectual Property that Option1 provides.

Steve