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JohnW, post: 203690 wrote:
Hi James,
Providing potentially complex info via a forum is always difficult.

I agree with the above in general, however the complexity of an audit can also be impacted by the the volume of products/services offered and how potential customers may search for info about them. (In theory a 10 page website in a market where its competitors contain 200,000 pages should also require a lot more research than one where all competitors only contain 10 pages.)

For large sites, an audit might explore a sample of product/service pages and use these as an indicator of the SEO problems on the site.

This approach uses the old 80:20 marketing rule (80% of profits come from 20% of products). In my experience, an audit based on this principle can often cut SEO audit costs dramatically yet still provide the basic answers needed.

John it depends on what type of site you are dealing with, you are referring to a eCommerce site audit where you have product level pages.

We normally work on complex portal sites which are content heavy so its not a case of taking only a small sample. Most clients if they are serious probably wouldn’t want a “Sample”.

Especially once the site is 100s of key categories and millions of pages, lets not even go into the different things you can include in a complex audit such as

You can really dig deep into an audit and spend ALOT of time, it usually comes down to requests example areas you can include – Content analysis, Internal linking structure, site speed testing, crawl efficiency, content bottleneck analysis, local optimization analysis, over optimization analysis, external linking analysis, inbound link quality testing, social media testing, technical analysis, prior history analysis, Action plan development and many other areas.

Now if you have a site with 10 pages and a small link profile its one thing.

If you have a site with 1 million pages and a huge complex link profile with legacy issues then it creates a whole new problem.

So yeah see how people say WOW $700 is a RIP, then think about WHAT are you paying for? What is included? How big is the site?

Ect ect