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JohnW
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Hi Dreams,
After 20 years in this SEO game, I have found the SEO trick is very simple but different to what you claim.

What website owners need to do is qualify for the widest range of relevant search questions then rank on the first page of results.

Most SE referrals are lost because websites don’t qualify for the search phrases that most people use.

I humbly submit that any SEO who places link building at the core of SEO is a fool to themselves and a danger to others.
Regs,
JohnW