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natiive
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The one thing that hasn’t been mentioned is that it also depends on what you are trying to rank for.

If it’s a small niche or local area often not much needs to be done beyond on-page optimisation. Getting all the basics right with Titles, META Description, Heading tags, targeting but not spammy content etc…

But of course if you’re after a competitive term the comments here are correct, no tricks, good content that others like.