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I really think that Facebook is wonderful for paid advertising and a well targeted ad can be great. It is not the advertising but rather the organic reach of posts that is not existent for business unless you luck onto something that loads of people are liking.

It would be nice for Facebook to reward the paid advertisers with a little more organic reach is all I am saying.

Facebook cannot be ignored they are a massive player and they are changing the rules regularly, as business owners we just have to be informed and also play along.

I too have generated quite a bit of business from Facebook – some wonderful clients that I may not have found otherwise.

We all have to use it – it is just a matter of how.