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IncredibleCo
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I believe I read this somewhere…

There are two kinds of likes, organic and paid.

When someone likes your page organically they are also following you.

When they like your page through a promoted post or link, they are just liking your page. In essence you are just getting increasing the digit next to the like box by 1.

This is why paid likes are mostly useless.

I think it’s also important to understand that your posts are competing with other posts for attention. If you’re selling used bottle caps and I’m selling women’s bikini’s, who do you think’s going to get more likes and attention?

Best – Phil.