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I guess I would say that Facebook has been quite upfront around the reach of your posts and that not all of your followers will see everything. They couldn’t possible serve everything to everyone or our feeds would become crazy and the personal posts and photos would be lost in the business posts.

The more a follower interacts with you, commenting, liking posts and sharing, the more regularly they see your posts in their feed. So the more engaging and interesting your content is, the more people interact, the greater your organic reach.

Facebook isn’t offering a free advertising service to businesses, they are offering a social network to the people using it, so their algorithms are aimed at giving the end user the content they want to see. If people complain about the sort of content they see, they really only have themselves to blame as it is really personalized. For businesses, that’s why you can pay to be seen, why should we be given free advertising?