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Nick the Startup guy
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Strategy.

Most small businesses or startups I speak to lack any kind of strategy.

Facebook ads will only work if you have a strategy in play and it needs to be measured and you need to be able to decipher the data and act on it. There’s no use just boosting a post and expecting a response.

Probably the best (and cheapest) way to promote your business is through networking. Stock up on your business cards and get yourself along to as many events as you can – hopefully ones where your target market attend as well.

Check out Meetup.com for events that run in your state but these are usually free events and enable you to network with your target market.