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Cold calling. It sucks but it works.

Identify the players, get an appointment, show your portfolio / testimonials. Offer to do an initial consult for free. Do a great job, get referrals.

You just have to get “in” with the bigger players. Then you will find that the referral base you’re getting with smaller clients starts happening with bigger ones.

When I first started copywriting years and years ago, I came across a great blog post from a successful copywriter (who has worked with some of the bigger names in the country). My niche was not big business, but I used the advice to help grow a significant database of clients when referrals were slow.