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Adam Hodgson
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A good SEO company should be able to deliver you excellent results for $1000 a month. You should work with them but the good skilled SEO practitioner will be able to research and save you a lot of time and effort.

The question goes down to how much time you have and what is your core business. In some cases, it makes sense to run it yourself, but in most instances it is best to get some expertise or assistance with the execution.