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Byron Trzeciak
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Hi Help4bis

Tools can provide automation and might be used in issue identification, research, reporting etc. but no tool is able to do it all. Human logic is required to do a quality job.

For example website structure is something that requires research, which might use tools, but only human logic will be able to identify a website structure that meets the business goals based on competition and investment.

At the same time, onsite optimisation requires hands on time to resolve the issues discovered. Tools can provide basic recommendations but they cannot resolve issues or identify high level issues such as Google penalties, over optimised link profiles, negative SEO etc.

Another example might be link building where you might use a tool to identify link building opportunities. The tool may assist with processing large datasets but then it takes a human to engage in outreach and gain the link opportunity.

These are just a sample of examples.

Cheers