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Byron Trzeciak, post: 203975 wrote:
A tool cannot tell you that
– Your website has no call to action
– Your website structure is optimised for keywords with the wrong intent.
– Your content marketing is targeting the wrong customer or the value of the content produced is poor.
– You’re focusing on one high competition keyword rather than targeting many less competitive phrases

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Kinda interesting though that all the items listed you use tools to determine that (with some experience I might add).