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AmberS
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To throw the cat amongst the pigeons, why is SEO considered by so many small business owners as almost the sole method of converting online?

Spending large proportions of money to ‘rent’ space off Google at the expense of creating quality marketing assets that you own is quite often short sighted. There are so many ways that you can gain an audience / conversions / customers / sales… online and Google is just one of them (and a sometimes volatile one at that).

You definitely need a qualified person to read, analyse and act on the results of tools, metrics and analytics – is someone specialising in SEO the best qualified person to do this taking into consideration all the other ways of marketing a business????