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What is your take on that JohnW ?
In 20 years I’ve never used either of these or any other SEO company’s site scoring system for any but exploratory sessions.
I’ve tried some out but I could never find any benefit in their use.
To me, the two most important ranking issues are:
- The specific search phrase used
- The level of competition for it
Does anyone know a tool that can accurately report these parameters?
Lot’s try but as they don’t know the detail of Google’s algorithm nor how/when it changes…
IMHO, most small business SE referrals are lost because people don’t qualify for most of the relevant search phrases that people use.
I focus in this area for client results and these tools don’t help me with these issues.