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MatthewKeath, post: 208458 wrote:
I think the point was that you will rank for those anyway, while trying to rank for phrases the have more traffic.

No as it goes on further to say “It’s not a good investment of the clients money, or the agencies time, to be mucking around chasing low search volume terms. It’s pointless”

My point is that if its not a huge additional cost, why not.

I once spent 5 minutes and about $5 on a bit of local advertising and was told by one of the people who lived there that I was wasting my time, within 2 weeks I picked up a $20K plus a year contract, which I still have. A very small investment for a very very large ROI. I dont call that pointless, just very good marketing.

If you are going for online marketing, if you dont get your website in front of the potential clients, someone else will.