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No as it goes on further to say “It’s not a good investment of the clients money, or the agencies time, to be mucking around chasing low search volume terms. It’s pointless”
My point is that if its not a huge additional cost, why not.
I once spent 5 minutes and about $5 on a bit of local advertising and was told by one of the people who lived there that I was wasting my time, within 2 weeks I picked up a $20K plus a year contract, which I still have. A very small investment for a very very large ROI. I dont call that pointless, just very good marketing.
If you are going for online marketing, if you dont get your website in front of the potential clients, someone else will.