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Aidan
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What Amber said too! though I’m not going to quote the whole thing again ;)

Having said that – Amber, I think the SEO guys here all think ‘marketing’ rather than ‘positioning’, but for this particular thread the item started about SEO particularly (see thread title), hence the focus.

I’m sure if we were to talk about ‘online marketing’ rather than SEO, we would have a whole bunch or other stuff to discuss, including design, CRO, remarketing, social… etc

Actually maybe its better we don’t start on that right now, this thread is long enough without getting more off topic… :)