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Dave Gillen – Former FS Concierge
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Hi Nigel,

I had a brief look and couldn’t get a hold of who exactly you’re targeting. Anyone interested in the crowdfunding industry it seems, but that’s pretty broad.

This report you’re writing might be of value to a range of people, but who will it help THE MOST? People looking to launch an idea? Build a crowdfunding platform? Someone else?

I’d choose one, write the guide just for them, and promote it to these people more specifically. As a bonus, more specific groups of people are easier to find. For example it would be pretty hard to promote effectively to “people interested in tennis” (the group is too diverse and difficult to find), but if I choose tennis coaches I can probably find and talk to every coach in Brisbane if I’m dedicated enough.

Good luck!

Dave