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Hi Jason

My advice would be to test each of the different promotion options with small amounts, target the audience and measure. Page promotion is great for getting genuine likes and followers – if you then follow through with interesting content and posts, your engagement will gradually grow. Website promotions and post boosts will have different responses depending on a whole pile of things – the images you use, your copy, days of the week….

Depending on your budget, throw $20 at each for a day and see what happens, who clicks, where, what do they do when they get to your website…. then do more of what worked. There isn’t a one size fits all solution, and often what you think will work falls flat.

Best of luck