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I still say there can be good value in advertising on Facebook if you target and monitor things.

I run a number of Facebook campaigns for clients, including their regular social post, page promotions, website promotions and post boosts – I haven’t seen the sort of behaviour detailed in the video.

The locations of the people reached, liked and engaging are all ‘normal’ looking, overall engagement has increased on the organic content and clients are seeing the enquiries and web visits coming through.

Maybe it is because I very specifically target audiences, tending towards cities rather than broad country targets?

To write off the platform based on this guy’s observations and limited experiments is a bit short sighted. Different markets, businesses and audiences suit different marketing channels, find the ones that work for you.