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Jenny Spring
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SimplyReplica, post: 203950 wrote:
Hi Everyone,

Hope the weekend was great :)

Silly question and i will apologise upfront as i am not entirely sure how best to ask it so if it is fairly broad in its query or vague feel free to just bounce it back at me to refine..

We have come to the conclusion that we now need to engage a little more (a lot really) in the social mediums available such as facebook.. Facebook being our first port of call to check out.. This is something we have known for a little while although not given it the attention required or expected in todays environment. So, where are we at and why the post?

Am currently looking at running a campaign of sorts through facebook advertising to get more page likes and engagement and am a little confused on what would be the best approach: This is where it gets vague, why?

We know that you can merely publicise (promote) a recent post or your page or have an advert on the side of the FB page to push people through to you… My query is what is the best way to go about increasing traffic to our page and ultimately our site? Which of the three methods is best or a mixture is best?

We have refined our audience to female + 25/40ish etc etc..

Truly, i would love if someone that has past experience could just belt out an overview of what should/could be done to be a little more effective i would be grateful… Any knowledge shared from your experiences in this area would be well received.

Thanks in advance, hoping to run with something later today on FB to get the ball rolling :)

Cheers
Jason

ps.. i dont mind reading if anyone has any good links as well as i know everyones time on here is precious 😮

Hi Jason

Facebook advertising is brilliant as long as you create the right profile audience and optimise your ads correctly.

1. you MUST use Power Editor, if you don’t you’ll pay at least 20c more per click than those who are using it.

2. you want to optimise for CLICKS, and pay at last 6c above the going rate. Otherwise your ad won’t make it into the newsfeed.

3. forget right-side ads. Period.

4. dark post ads are the way to go — use Power Editor to do them. These are ads that are not visible on your page.

5. do a combination of ‘organic helpful’ ads and sales ads.

6. don’t load up all your ads in one hit, Facebook is getting super tough and will close down any account that gets this wrong. Load up an ad, wait for approval then load up the next one.

7. use image size 1200×627 png.

8. expect to spend your first $500 getting back data, rather than making sales. You might snag it and make some sales, but if you consider that collecting data is totally invaluable, set your expectations on that instead.

9. split test images. For every ad.

10. split test ad copy. For every ad.

11. best to set up a 3-step funnel, but if you aren’t familiar with that, then just do your best.

12. best to send to a landing page that matches the ad

13. load on your conversion pixels — this is ABSOLUTE MAGIC. Even if you don’t get the email address from the person, you’ll be able to RETARGET another ad at them.

14. load up all your email addresses, create a lookalike audience, and run ads specifically at these people

15. watch your ads for 3-5 days. After 5 days, switch off the ones that aren’t doing well.

16. at this time of hte year, expect that it will take 2-3 days for ad approval (I know you think it gets approved immediately — it doesn’t!!), and then another 5 or so days to take wings. This is a busy time of the year.

Okay, that should keep you going for a while. HOpe this helps.

If you want an ad and funnel specialist, I’ve got 13 businesses I’m running ads for at the moment so have plenty of insider secrets I employ beyond what I’ve outlined.

Get advertising right, you can just not worry about SEO anymore… kind of.

Jenny
[email protected]